Bits and Atoms – Balancing limitless data with human truths to generate insights
Uber as a company is fundamentally built on and driven by data. However, as we get scale, there are certain fundamental human truths we need to return to in order to do what is right for customers and stakeholders.
- How Uber integrates data with research to bring a holistic voice of the consumer
- Customer obsession: Why knowing the customer is not just imperative, it is an existential challenge