The hottest brands and the brands to watch – Evaluating Chinese global brand builders
The first “BrandZ™ Top 30 Chinese Global Brand Builders” ranking and report was created by WPP and Kantar Millward Brown in collaboration with Google. The 2017 ranking lists the Chinese brands that have most successfully established a presence in overseas markets.
- Exploring pioneering research gauging overseas consumers’ attitudes towards Chinese brands integrated with consumers’ behavior data from Google search volume index.
- Providing insights and recommendations to help brands conquer the challenges and seize the opportunities in their path.