Using new mobile research techniques in Asian markets

To drive growth, many multinational companies have their eyes set on the quickly growing Asian market. However, when doing research in this region it can be difficult to reach the right people and get a true understanding of their preferences. This presentation will serve to analyse how a new generation of mobile research techniques can help overcome biases and bring us closer to uncovering true consumer behavior to drive further growth in the region.

  • Exploring how consumers in several large Asian markets respond to the traditional and new measurement techniques.
  • Could new measurement techniques help provide a better base of comparison across cultures?
  • Showing how the new measurement techniques create a significant lift in respondent engagement and improve data quality as a result.

Location: Main Room Date: 29th June 2017 Time: 10:10 am - 10:30 am Robin de Rooij, SKIM Paul Janssen, SKIM