Head of Market Insights
Hillary Nie is Head of Market Insights in Google Greater China. She believes in giving others the confidence to make bold research based decisions.
Hillary is leading consumer insights, media measurement and ad effectiveness projects in Google China, Hong Kong and Taiwan. Before joining Google, Hillary worked in TNS and Millward Brown and had extensive experience in brand tracking, digital media solutions etc.
She is passionate to utilize the power of research to prove how Chinese brands are growing now and provide recommendation for growing Chinese brands to be a greater global brands. That’s why she initiated this ground breaking BrandZ Top 30 Chinese Global Brand Builders project in 2016.
Hillary holds a joint master degrees major in Knowledge Transfer from both a British and Chinese universities.