Paul is a VP at SKIM and currently based in Singapore. After having led their US consumer research team in New York for three years, he is now in a global role where one of his main responsibilities is to lead SKIM’s development of new research solutions in the area of brand communications. Paul holds an MBA from INSEAD and a Masters in brand management from Maastricht University and Hong Kong University of Science and Technology. Prior to joining SKIM 10 years ago he worked in brand management at Kraft Foods in Brussels. Paul’s business background and vast experience in brand communications makes him an expert in this field. In this role he regularly speaks at conferences and consults the marketing and consumer insights teams of multinational clients like Unilever, Intel or Clorox on how to optimize their brand communication strategies.