Director of Marketing and Research
Smriti currently leads Near’s Global Marketing & Research initiatives, where she is responsible for developing & leading the company’s communications and positioning for the location intelligence platform. She also manages Near’s data and consumer research business.
Prior to Near, Smriti was heading brand & market communication for the AP circle at Bharti Airtel, the third largest telecommunication provider globally. She has years of diverse experience in sales, marketing, product management & new business development.
Smriti holds an MBA from the Management Development Institute, Gurgaon. She enjoys portrait photography and leisure travel in her free time.