About MRMW APAC










Driving market research and customer insights in the APAC
2026 will bring a new, refreshed MRMW APAC with innovative session formats, a broader international speaker list and even more networking opportunities. All build around our highly interactive, single-stream, event concept.
Collecting the industry's most innovative thinkers from leading Asian brands as well as global blue chips, MRMW will showcase the latest trends, technologies and insight techniques.
With its global set-up and local events held in Europe, the Middle East and Asia, MRMW provides a global perspective through localised content. Our unique mix of clients, thought leaders and industry experts enables networking with the best of the industry and creates and open atmosphere that facilitates learning, networking and doing business. Each conference agenda is steered by an independent advisory board that reviews all speaking proposals, ensuring the highest possible quality.
View replays from MRMW APAC

Hear from innovative thinkers – keynotes, panels, roundtables, and interactive discussions.

Network with senior executives through speed-networking and one-to-one meetings.

Find strategic partners and discover the latest tools and technologies to power your business.
Featured Speakers

Irene brings over a decade of experience shaping meaningful customer experiences across fintech, SaaS, and digital platforms, with a strong belief that great experiences start with understanding people and solving real problems. She is currently the Executive Director and Head of Customer Experience at OCBC Bank, where she leads customer experience transformation through human-centered design, data insights, and end-to-end journey enhancement.
Beyond her professional role, she actively supports the design and customer experience community in Malaysia through speaking and mentorship. She is committed to developing the next generation of experience leaders and advancing the maturity of customer experience and design practices in Malaysia.


Stefania is a marketing innovation and analytics leader with 15+ years of experience transforming insights into business impact across international markets and industries. She specializes in marketing intelligence, data-driven strategy, martech/adtech, and advanced analytics, helping global brands and agencies unlock growth through smarter decision-making.
Known for bridging consumer psychology, data, and technology, she has led high-performing, award-winning teams and built global Centres of Excellence that drive measurable outcomes.


Elaine Tam is the Head of Planning and Insights, APAC Innovation at Diageo covering a broad range of the company’s iconic brands from Guinness to Johnnie Walker and Don Julio and is a leader known for transforming inclusion and wellbeing in the workplace. In her six years at Diageo she also oversaw the planning function for Southeast Asia as well partnered with leadership teams across APAC to drive growth within a global revenue growth management remit. Elaine started her career in management consulting and prior to Diageo has had various strategy, business development and internationalization roles and she holds a Bachelor of Science (Hons.) degree from Nanyang Technological University.

Presently based out of Singapore and leading the Insights & Analytics for vital categories for South East Asia and Taiwan business unit within GSK Consumer Healthcare/Haleon. I have 17+ years of Consumer Insights & Analytics experience and my key area of interest lies in deep human understanding, Brand comms & strategy and NPD/ Innovation research. I have gathered in-depth experience in consumer products & consumer health, baby care and other FMCG; I have been involved in many turn around stories of both local and global brands where consumer insights played a vital role in driving the change; being on the agency side for several years, I have served various blue-chip and local clients across the regions of South Asia and South East Asia & other APAC region and have acquired cross-category learning which comes very handy being on the client side now. I am also a regular keynote speaker and panelist in various seminars/conferences like FUTR, Forward Leading, ESOMAR, Asia Research Seminar, Qual 360 etc. and greatly believe in establishing thought leadership on insights & analytics. I am a good mix of core Qualitative, Quantitative, Brand & Advertising planning and core Consumer Insights by the virtue of working with Market research firms, Advertising firms and client side. My core strength in terms of functional work lies in two key areas – the first being Brand Strategy & Behavioural Science related research work and it varies from brand planning to brand/communication concept development/positioning/repositioning work, core behaviour change work across categories, real time segmentation and contextual shopper pieces. Implementing Consumer Shopper Journey, BLS, Cross-media and AB Testing; and doing Digital Comms Eval, LINK testing, Brand health tracking etc. The other area is that of New Product Development work & consumer trends e.g product concept evaluation,packaging innovation research and Innovation workshops to create the Brand/Product Arrow for an organization. At present setting up and implementing agile practices for efficient product development. Insights to Claims development work, Always On Consumer Closeness programs.

Dosik is a marketing and strategy expert with over 20 years of experience, recognized for his innovative approach and deep expertise in tech market research, client and industry insights, go-to-market strategy, field marketing, consulting and data science. He has been inducted into the IBM Distinguished Market Intelligence Professional Society, the highest honor awarded to master-level experts.

Bernadette Lopez is a seasoned insights leader driving strategic growth for beloved FMCG brands across Asia Pacific at Ferrero, and previously at Procter & Gamble. As the Head of Consumer & Shopper Understanding, she leads the region's consumer insights and business intelligence teams, translating deep local market understanding into actionable strategies that fuel brand relevance and growth. With nearly two decades of experience, Bernadette has helped shape award-winning campaigns and is passionate about building business impact and purposeful advertising founded on human-centered insights.

Justin See leads Gaming Insights at Hewlett-Packard (HP). He oversees worldwide research for HP’s gaming business, focusing on consumer behavior and market trends. Previously at Google, he managed multi‑country studies and wrote for Think with Google. Justin holds an MBA from Imperial College London and mentors with SMU and Advisory Singapore.

2026 Featured Topics
FROM SCALE TO SPEED: REWIRING INSIGHTS FOR THE AGE OF AGILE INTELLIGENCE
- How insights functions are evolving to balance global scale with deep local relevance—turning worldwide data into locally actionable intelligence.
- Rethinking Customer Understanding - The shift in customer research as communication channels, behaviors, and information sharing change—moving from static studies to continuous insight.
- Breaking organizational silos and adopting truly agile management models so insights flow faster, inform decisions in real time, and drive impact across the business.
FROM ‘LAB DRIVEN REALITY’ TO ‘HUMAN DRIVEN TRUTHS’: HOW INSIGHTS AND R&D CO-CREATE INNOVATION GROWTH
- Merging ‘Deep Human Understanding’ with ‘Superior Science’ to create scientifically driven consumer focussed magic
- Building future-ready, human-led innovation — where insights, strategy, and R&D converge , turning foresight into growth and competitive edge
- Ensuring business success by humanizing science and claims
MARKET RESEARCH IS OBSOLETE - LONG LIVE MARKET RESEARCH?
- Deciding whether insights departments are evolving or facing extinction as organizations confront a binary choice about the future of their research teams
- Citizen Researchers vs. Specialists: Evaluating whether democratized access to insights tools eliminates the need for dedicated research expertise
- Is it the responsibility of CMO or CSO to defend the necessity of the market research and insight function in the company?
- Determining whether human researchers remain valuable when AI delivers faster, more comprehensive pattern recognition
- Proving strategic value as centralized insights teams in a world moving toward distributed research capabilities
THE END OF THE POST-PURCHASE SURVEY: WHAT ACTUALLY WORKS IN MODERN CX RESEARCH
- Capturing sentiment at the moment of experience—before memory decay distorts customer perception
- Moving from quarterly reports to continuous intelligence loops that drive immediate operational changes
- Embedding CX signals into product development, pricing decisions, and executive dashboards—not just service recovery
STOP OPTIMIZING YESTERDAY\'S PLAYBOOK: WHAT RESEARCH TEAMS MUST KILL, BUILD, AND BET ON NOW
As we close this conference, our expert panel will cut through the noise to identify what truly matters for the future of market research and insights. This isn't about repeating challenges we've already discussed—it's about synthesizing everything we've learned into actionable priorities.
- How do we move from fragmented research functions to truly integrated intelligence ecosystems that connect consumer insights, cultural intelligence, and operational data in real-time?
- What critical capabilities are missing from today's research teams that will determine who thrives versus who becomes obsolete in the next 3 years?
- As research cycles compress and AI accelerates everything, how do we maintain methodological integrity and ethical standards without becoming the bottleneck that slows business down?
- Open discussion—what's the one question about the future of research that nobody dared to ask during this conference, but we all need to confront?