Rationalising your martech stack and the role it plays in your insights organisation Breaking down silos to deliver continuity to the customer experience across the entire organisation
Rationalising your martech stack and the role it plays in your insights organisation Breaking down silos to deliver continuity to the customer experience across the entire organisation
Understand the physical interaction and behaviours of attendees at a Grand Prix Measuring the impact of a location at the Grand Prix through collaboration Uncover fans behaviour to improve fan experience
How can departments work together to deliver insights and drive material outcomes to gain a competitive advantage? What goals should be established to create a data-driven culture? Creating an adaptive enterprise and staying ahead with an automated culture Moderator: Graham Brown, Asia Tech Podcast Panellists: Kevin Kristian, Social Media, Creative Content, and Influencer Marketing Manager, […]
How Computer Vision and Artificial Intelligence (AI) solutions are being leveraged to diagnose and personalise beauty care AI technologies developed and impact for the newly developed Olay Skin Advisor, a web-based skin analyst application and advisor tool
Customising our existing automation tools to every market in various locations Implementing the “magical recipe” across different countries with unique behaviors Discovering insights after executing automation Resetting our segmentation assumptions
The term “Asia-Pacific” is a myth that needs to be busted from the minds of marketers and researchers alike. The region stretches from India to Fiji and from Japan to New Zealand, and consist of around 50 countries, each with vastly different cultures, languages, consumer preferences, and mobile behaviour. With the understanding from petabytes of […]
Synergizing predictive analytics with traditional market research Leveraging on social media to improve future marketing activities Delivering experiences that are uniquely tailored to each individual
Leveraging new technologies to eliminate traditional research challenges Staying close to consumers through a combination of smart new tools (passive monitoring, geotracking) Integrating technologies to connect with consumers by capturing consumers in-the-moment Monitoring actual behaviours to capture consumers’ actions, not stated responses Using System 1 thinking to capture a truer reflection of consumers’ impression of […]
Understand the evolving trends in digitalization of qualitative studies What will happen to traditional qual methods? Would they remain the same as before the digital revolution? Outcomes of online qual project in obtaining more profound and interesting insight Are they really cheaper and faster, if compared to traditional focus groups?
Tapping into a wealth of data to better understand today’s consumers Explore what the industry can potentially learn from this consumer technology Find ways in which we can also maximise insights and understanding of these connected consumers and the new landscape they and their devices are building