Archives

Challenges in using celebrity endorsement for brand building and measurement of ROI How can intelligent insights help to effectively provide the link between celebrity endorsement and impact on brand: – Choosing the right assets/platform to utilize – Measuring the impact/uplift on the brand values and brand metrics via sponsorships/celebrities/assets – Choice of the right communication […]

Implementing an online and social listening program across your organisation Extracting useful and actionable data from social media monitoring activities to benchmark your brand Driving engagement and customer loyalty through social media and personalisation

Examine businesses like Amazon Go and the hype that it represents the future of retail Review the 4 key emotional needs that retailers need to be mindful of especially in high involvement category Review emotional needs by life stage, especially the millennials and the high net worth. Meeting customers’ emotional needs with technology in addition […]

How data influence a customers’ personal experience Seamlessly integrating social listening in your strategy Using data to craft marketing content

Make irrelevant data relevant, with consumer insights and creativity Looking beyond to external data for creative inspirations. Disrupt the automation. Challenge your customer habits to open new avenue. Real world interactions with customers push the data richness and creativity to the next level

Discuss common forms of segmentation and the value and pitfall of each type. Bridging external and internal data sources to provide a more complete (and real) picture of segmentation. Pragmatic applications and gaps to consider when integrating internal and external data sources.

How data is critical in developing/redesigning strategies that deliver results to your bottom line? Integrate and analyze data from all data sources to reach better and optimized business decisions Selecting the right partners and the factors that you consider when choosing one