DIY research – The (ugly) truth on conducting DIY research

  • How are DIY research projects delivering benefit?
  • Can insight from DIY research be confidently used to support strategic planning or to drive high profile marketing campaigns?
  • How should agencies be leading the charge to rethink on more value propositions for more actionable plans?
  • Is it a threat to agencies and how could agencies continue to thrive in this aspect?

Location: Main Room Date: 21st February 2019 Time: 3:25 pm - 3:55 pm Linh Pham, WowooX