DIY research – The (ugly) truth on conducting DIY research
- How are DIY research projects delivering benefit?
- Can insight from DIY research be confidently used to support strategic planning or to drive high profile marketing campaigns?
- How should agencies be leading the charge to rethink on more value propositions for more actionable plans?
- Is it a threat to agencies and how could agencies continue to thrive in this aspect?
Location: Main Room
Date: 21st February 2019
Time: 3:25 pm - 3:55 pm
Linh Pham, WowooX