Embracing digital disruption – Integrating research technologies to capture real behaviour
- Leveraging new technologies to eliminate traditional research challenges
- Staying close to consumers through a combination of smart new tools (passive monitoring, geotracking)
- Integrating technologies to connect with consumers by capturing consumers in-the-moment
- Monitoring actual behaviours to capture consumers’ actions, not stated responses
- Using System 1 thinking to capture a truer reflection of consumers’ impression of this wave of disruption
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