Embracing digital disruption – Integrating research technologies to capture real behaviour

  • Leveraging new technologies to eliminate traditional research challenges
  • Staying close to consumers through a combination of smart new tools (passive monitoring, geotracking)
  • Integrating technologies to connect with consumers by capturing consumers in-the-moment
  • Monitoring actual behaviours to capture consumers’ actions, not stated responses
  • Using System 1 thinking to capture a truer reflection of consumers’ impression of this wave of disruption

Location: Main Room Date: 21st February 2019 Time: 1:35 pm - 1:55 pm Katharine Zhou, Ipsos