Evaluating the impact of the digital revolution on qualitative research

  • Understand the evolving trends in digitalization of qualitative studies
  • What will happen to traditional qual methods? Would they remain the same as before the digital revolution?
  • Outcomes of online qual project in obtaining more profound and interesting insight
  • Are they really cheaper and faster, if compared to traditional focus groups?

Location: Main Room Date: 21st February 2019 Time: 12:05 pm - 12:35 pm Sergey Sheykhetov, Kantar Insights