Theme 1: THE RISE OF INSIGHT AUTOMATION
Has automation replaced our ability to think about who our customer really is?

  • Discuss common forms of segmentation and the value and pitfall of each type.
  • Bridging external and internal data sources to provide a more complete (and real) picture of segmentation.
  • Pragmatic applications and gaps to consider when integrating internal and external data sources.

Location: Main Room Date: 20th February 2019 Time: 9:15 am - 9:45 am Evan Williams, Go-Jek