The term “Asia-Pacific” is a myth that needs to be busted from the minds of marketers and researchers alike. The region stretches from India to Fiji and from Japan to New Zealand, and consist of around 50 countries, each with vastly different cultures, languages, consumer preferences, and mobile behaviour. With the understanding from petabytes of our data, how we used artificial intelligence and predictive analytics with our unique research methodologies layered over it for the right insights generation. This paper will answer key questions, including:
This paper will answer key questions, including: