Measuring and leveraging celebrity endorsement in brand building

  • Challenges in using celebrity endorsement for brand building and measurement of ROI
  • How can intelligent insights help to effectively provide the link between celebrity endorsement and impact on brand:

– Choosing the right assets/platform to utilize
– Measuring the impact/uplift on the brand values and brand metrics via sponsorships/celebrities/assets
– Choice of the right communication channels and continue to drive brand building

Location: Main Room Date: 20th February 2019 Time: 11:35 am - 12:05 pm Padmanabhan Ramaswamy, Insightzclub Disha Bhatnagar, AirAsia Ben Rynjah, AirAsia