Online shopping behavior in Asia – Comparing cross-device consumer behavior using passive metering in Japan and Taiwan

  • Combining traditional research with passive metering to enhance insight generation
  • Integrating survey data with online behavior
  • Revealing the overall purchase behavior and customer journeys in two different markets in Asia
  • Understanding how behavioral data helps brands to create a great customer experience

Location: Main Room Date: 29th June 2017 Time: 3:50 pm - 4:10 pm Simon van Duivenvoorde, Wakoopa Atsushi Yamamoto, GMO Research