Panel discussion: Automation for scale in the era of Demand Economy – Competing in a hyper-competitive global marketplace

• How can automation help weave research insights into compelling messaging to engage your target audiences in your marketing campaigns?
• Managing insights and streamlining software internally to meet your own needs
• Finding the balance in automating and acquiring authentic insights
• Balancing creative excellence with automation

Moderator
Lamia Pardo, Former Head of Growth Marketing, Helo
Panellists
Solomon Huang, Head of Market Insights and Research, APAC & EMEA, GCB, Citi
Sandeep Raj, Marketing & Country Operations Head, South East Asia, Hooq
Wei Li Chen, Head of Partnership Marketing, NTUC Link