The future of retail – New retail and its implications on consumer insight
- Examine businesses like Amazon Go and the hype that it represents the future of retail
- Review the 4 key emotional needs that retailers need to be mindful of especially in high involvement category
- Review emotional needs by life stage, especially the millennials and the high net worth.
- Meeting customers’ emotional needs with technology in addition to a human touch
Location: Main Room
Date: 21st February 2019
Time: 11:35 am - 12:05 pm
Julia Lin, Income
UP