Senior Director –Research Services
Aditi has over 18 years of experience in market research and analytics. She has led many client engagement initiatives that require focus on in-depth analysis and deep understanding of market research. She has an extensive working experience in the technology research space and managed studies related to customer satisfaction, net promoter, brand awareness and perceptions tracking, habits and attitudes, pricing evaluation, etc. Prior to joining Borderless Access, Aditi was with Cross-Tab, Blueocean Market Intelligence and TNS India managing the analysis operations of primary research projects. She has a post graduate degree in Physics from the University of Mumbai and holds a post graduate diploma from IIM, Indore.