Head of Consumer Insights
Anastasia leads the Consumer Insights division of Retail Doctor Group. With a professional background as a scientific analyst and a Masters in Mathematics, Anastasia has developed a unique and proprietary approach to help retailers and FMCG brands understand their consumers and market opportunities. Anastasia combines quantitative and qualitative market research, a proprietary methodology around neurosciences, mystery shopping and retail expertise to accurately model consumer personalities, motivations and behaviours. These insights enable RDG to provide retailers and consumer brands with an accurate overview of their customer base, which in turn informs strategy and provides a framework for deployment both in Australia and internationally.
A qualified project manager, Anastasia has significant experience managing projects of all sizes, from modest to multi-million dollar programmes. At Retail Doctor Group she has worked on research projects for a wide range of clients including: Office Max, Glory Global, Sheike, Yamaha Star & Insights, Chatime, True Alliance, Shopping Centres, Qantas Loyalty, Ramsay Pharmacy, Sheppard Cycles, Oxfam, Carbatec, Amex, Forever New and Vinnies.