Head of Research Analytics & Insights India
Anup is a Senior Insights executive with over 11 years of experience and proven ability to integrate insights with the business strategy, communication, product development across consumer goods and tech domain. He is an adept at building solutions across the marketing mix, upholding the core brand objectives and remaining agile to adapt to the changing business landscape. Anup is an expert at deploying traditional research tools and mining insights along with CRM, Digital, Social and Analytics to design research that integrates different data sources to deliver insights that are translated to action. He has been consistently acknowledged for his transformational approach to drive change, achieve results and champion the customer voice across all levels of decision making, working directly with CXOs and senior business leaders.