Bharath Vaidyanathan, Brandscapes Worldwide Practice Head – Customer Analytics & Big Data
Bharath Vaidyanathan heads the Customer Analytics and Big Data Practice at Brandscapes Worldwide, where he helps Business Heads and CXOs across diverse sectors such as Banking & Financial Services, Retail, Travel, Hospitality and Auto, take informed decisions using Descriptive, Prescriptive, Predictive analytics and Advanced Optimisation. His core areas of interest are Marketing Analytics, Big Data Analytics and Analytics for Customer Lifecycle Management. Prior to Brandscapes, Bharath has worked at the ICICI group, Axis group and Hansa Cequity