Pradeep is the Global Vice President – Consumer & Market Insight (CMI) for Market Clusters , since 1 Jan 2014. In this role, he is responsible for managing a team of Brand Building CMI managerial resources spread across 7 Market clusters, in over 50 countries. Pradeep has a Global leadership team of 8 senior CMI Directors, each of whom lead the CMI function for their Cluster.
His responsibilities include leading the Global Markets CMI leadership team, for delivering & landing consumer & market insights, while being the CMI Partner for the COO, Unilever and the Marketing Operations leadership.
He is a member of ESOMAR and MRS UK. Pradeep also represents Unilever in its partnership with the Asian Consumer Insight Institute (ACI), Singapore. Having joined Unilever in 1993, Pradeep was promoted to Head of Market Research for Hindustan Lever in 1997.
Following roles as VP and Global VP CMI for Asia, Pradeep was leading the CMI function for D&E markets (Asia, Africa, Middle East, Russia & LATAM) until 2013.