Dr. David is acknowledged as an authority on managing under uncertainty and researches into the use of social media. He has worked in 38 countries in most industrial and commercial sectors and advises governments on risk and crisis.
He has taught at Liverpool, Ulster and Sheffield Universities, for Laureate Education, for the Fire Service College and for professional institutes.
His portfolio includes managing adverse events, communication strategies, strategic decision making and scenario planning.
He advises students at all levels on the research processes and lectures on the use of social media in all aspects of business.