Group Head of Research and Insights
Evan Williams is the Group Head of Research at Go-Jek Technologies, the famous “mega-app” company that was Indonesia’s first tech unicorn. Today, Go-Jek serves over 10 million customers in Indonesia and beyond, covering verticals such as ride-hailing, food delivery, entertainment, package delivery, massage-on-demand, and many more.
Evan has worked across some of the largest consumer brands in the world and in Asia, including Uber, Oreo, Haagen Dazs, Cadbury, and now Go-Jek. He has been working in the field of Marketing Research and Analytics for the past 15 years across a broad set of geographies, including the past 11 years based in Singapore and Japan. His background covers several industries including Technology and FMCG and is focused on equipping companies with a customer-centric, evidence-based approach to business and product design: building customer empathy, understanding their behavior and attitudes, and predicting their future actions. Evan holds a Masters degree in Marketing Research from the University of Georgia in the USA and
Evan is originally from the US and lives in Singapore with his wife and two small children.