Gemma Calvert Professor Gemma Calvert, BSc DPhil CPsychol FRSA, is the Founder of Neurosense – one of the world’s oldest established neuromarketing companies. She is currently based in Singapore and a Senior Fellow of the Institute for Asian Consumer Insight, based at the Nanyang Business School. She is an internationally acclaimed business neuroscientist and one of the foremost pioneers of Neuromarketing.
Her extensive academic and commercial research has been widely featured by the international media including The Economist, Newsweek, Time Magazine, CBS 60 Minutes and several high profile BBC documentaries. Professor Calvert sits on the board of the Neuromarketing Science and Business Association.