Senior Insight Consultant and Business Director
Jayanth has 10 years of experience in consumer research, largely in Qualitative. During previous tenures at Nielsen and TNS, he has successfully built client relationships with global brands. He has extensive experience in multi country studies with first-hand knowledge of consumers in SEA region and parts of Africa. He is passionate about understanding cultures and how they shape our relationships with brands.
Jayanth is an expert in application of technology such as virtual reality, eye tracking and wearable cameras for research involving Design Development, User Experience, Shopper understanding across retail channels, including e-commerce. In addition, he has worked with a range of clients in Singapore including Changi Airport and SingTel. Adept with various types of qualitative research including Ethnography, Brand Equity, Segmentation and Communication development, his category expertise includes Automotive, Alcobev and FMCG.