Senior Manager Marketing – Research & Insights
Senior brand, consumer, shopper & market insights & intelligence professional with over 8 years of experience. In her current role at Myntra, along with handling research she is also expanding her portfolio by closely working with brand, category & product teams in problem resolution & to help them understand their core TG, category interaction & user experience (on platform). In her prior role at Markelytics, she was an Associate director (India head of research. Prior to this, she has worked with agencies like Kantar IMRB & Ipsos India Pvt. Ltd. She has authored/ presented multiple research papers at National & International levels (2011 MRSI in innovation category, 2017 ESOMAR in Client Forum, 2018 MRSI Research Adda, 2018 IIeX European Conference and 2018 MRSI annual conference in internationally acclaimed research category. She has been recognized for her work and awarded by World Marketing Congress & ET Now MODI as a part of team for “Best in-house research team Award” & “Most innovative research team” respectively. Qualified with PGDM – Marketing from Institute for financial management & research (IFMR), Chennai (2010) and B.Sc. – Botany & Chemistry from The University of Lucknow (2008).
In her words, She is “a researcher at heart, a traveler, history & science lover, dancer, avid reader, books collector, aspiring writer, blogger, social media enthusiast and an Explorer”