Biscuit Category Lead Indonesia
Maggie Effendy spent her career in various commercial roles across South East Asia region, working for MNCs as well as local conglomerate groups.
With a passion for food marketing, her accomplishments include: the success of MIE SEDAAP® instant noodle launch in Malaysia; traffic turn-around through first-ever approved Fresh Chicken menu in BURGER KING® globally; 2016 Gold award for best performing market within Cereal Partners Worldwide (a JV between Nestle & General Mills); amongst many others.
Continuously stretching herself while balancing life as a mom, earlier this year Maggie joins Mondelēz International as Head of Biscuit for Indonesia.