Maggie Effendy, Mondelez

Biscuit Category Lead Indonesia

Maggie Effendy spent her career in various commercial roles across South East Asia region, working for MNCs as well as local conglomerate groups.
With a passion for food marketing, her accomplishments include: the success of MIE SEDAAP® instant noodle launch in Malaysia; traffic turn-around through first-ever approved Fresh Chicken menu in BURGER KING® globally; 2016 Gold award for best performing market within Cereal Partners Worldwide (a JV between Nestle & General Mills); amongst many others.
Continuously stretching herself while balancing life as a mom, earlier this year Maggie joins Mondelēz International as Head of Biscuit for Indonesia.

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