Naomi Yamakawa, McKinsey & Company Marketing & Consumer Insights Senior Expert, McKinsey & Company
Naomi is a Senior Expert at McKinsey, and Leader of the Japan Office Marketing & Sales Practice, focused on Marketing and Consumer/Shopper insights driven strategy, with over 10 years of experience. She has extensive experience around qualitative and quantitative consumer/shopper insights, branding strategy, segmentation, and concept testing; her passion lies in realizing the impact true, deep insights on consumer/customer dynamics can have on company strategies. The geographic scope of her activities is mainly centered around Japan consumers/shoppers, has also experience working in China, Korea, Australia, South East Asia, US and Europe; in terms of industries, her work ranges across packaged goods and retail, pharmaceutical, financial services, high tech/ telecom as well as various B2B industries.