Senior Vice President, Brand Engagement
Global Solutions Consulting Team at MetrixLab
Rick Candelaria is a Senior Vice President at MetrixLab with over 17 years of marketing research experience. Rick joined MetrixLab in January 2015, having been with Millward Brown for 14 years prior to that. Rick is a member of the Global Solution Consulting Group within MetrixLab and is responsible for defining and developing solutions and innovations, as well as providing senior level strategic support to high priority clients like Facebook.
Over the course of his career, Rick has extensive experience in a variety of categories including automotive, packaged goods, durable goods, retail, telecommunications, technology, and television and entertainment. Rick has provided clients with research consultancy across a broad spectrum of methodologies and topics including brand equity research, advertising and brand health tracking, copy testing, product use testing, concept testing, consumer segmentation and qualitative research.
Rick holds a Master of Science in advertising from the University of Illinois, Urbana-Champaign, and a Bachelor of Arts in communications from Concordia College, Moorhead, Minnesota.