Robin de Rooij is Director Asia Pacific at SKIM, a global marketing research firm specialized in choice and decision making behaviour. With over 8 years of experience at SKIM, Robin has performed research in FMCG, Telecom, Services and Technology industries. He is able to translate business problems into customized research solutions and does not shy away from new approaches. With a proactive and entrepreneurial spirit, Robin has recently launched SKIM’s Singapore office. He also regularly speaks at conferences and has various publications behind his name. Robin has a Masters degree in International Business & Management at the University of Groningen.