Head of Qualitative – East Africa
Sergey has spent the past 15 years advising marketers in Russia, Middle East and Sub Saharan Africa, on how they can build sustainable businesses based on enduring consumer needs and market conditions. He holds a PhD degree in History from the University of California. In his current position Sergey is responsible for managing the qualitative business at Kantar in East Africa. Kantar Qualitative Team works across countries and categories, from Bottom of the Pyramid (BoP) consumers through to the wealthy business people. Sergey is a regular speaker at various industry and client events.