Director, Market Insights & Strategy
Sunita Venkataraman is a respected authority on Insights, especially in the consumer technology area. She started her career in India in Market Research and Advertising Planning, following which she worked in Singapore and the US. She joined Intel in 2003 in the Market research function and led it for a number of years, before leading the Partner Marketing function for APAC. She then did a stint in field marketing leading the South East Asia Marketing function. She returned to a newly created Insights and Strategy function for the APJ region and is currently on a global assignment, leading Brand and Marketing Impact, which covers cross-funnel and audience insights. Her passion is in integrating insights and using analytics to help organizations increase the value of their marketing. Sunita currently splits her time between Singapore and Santa Clara, California.