Senior Manager, Research & Insights
Suruchi is a qualitative researcher with 7 years of a mix of independent, agency & client experiences. She looks at problems holistically, asks the right questions & sets out on qualitative expeditions that result in insights that translate ultimately into downstream business actions & outcomes. She has handled a variety of projects across marketing strategy, product life-cycles & consumer life-stages & a multitude of spaces including white-space explorations, concepts evaluation, behavioural barriers & marketplace optimisation. As a researcher, she is hands-on with different kinds of data, uses mixed methodologies to arrive at the most efficient way of solving a problem & as a result has been able to create sustainable, long-term impact across organisations. Recognised for her thoroughness in research design, contextualising problems & empathetic behavioural analysis she has grown to truly bring customer sentiment & feedback to businesses & functions such as CRM, brand health & equity, product road-mapping, all of which finally orient the organisation toward consumers before any other aspect.