Vishal Bali, Nielsen



Vishal heads Nielsen’s Consumer Insights business across Southeast Asia, North Asia and Pacific.

Under his leadership, Vishal’s teams provide wide as well as deep insights about the Asian consumer for faster, smarter and better decisions to help clients grow their business. Vishal has a proven track record working alongside global and local clients to transform data into actionable insights and identify profitable opportunities unveiled by segmentation studies, end-to-end innovation process road map, shopper path-to-purchase tactics and brand-building strategies.

Prior to his appointment as Consumer Insights leader, Vishal was led Nielsen’s Telecommunications and Technology business in Asia Pacific, where he worked closely with the Company’s Global Telecom teams to drive client success. Vishal’s priorities lie in identifying and implementing solutions that can drive growth and business impact for clients both in developed and emerging markets.

Vishal has held various leadership roles in Nielsen across the world. Prior to his role in Singapore, Vishal led both country and regional teams in India, Eastern Europe, Middle East and Africa.

A seasoned industry practitioner, Vishal has more than 13 years of experience in the field of marketing research and insights. He is an avid believer in the power of ‘connectivity’ and is passionate about how smart devices are transforming the way we live and work.

Vishal holds a post-graduate degree in management from Devi Ahilya Vishwavidyalaya University in India.

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