Wei Li Chen, NTUC Link

Head of Partnership Marketing

Wei Li is currently the Head, Partnership Marketing at NTUC Link, which runs the Plus! Program and has over 1.9 Million members, making it one of the largest loyalty program in Singapore. His team is responsible for marketing campaigns for more than 300 partners in the Plus! program, as well as helping to develop in-house marketing solutions to automate campaigns at scale. Wei Li is a digital and data-driven marketeer and has extensive experience in digital, performance, eCommerce, CRM, SEM and marketing analytics.

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