Vice President & Managing Director (Asia)
Yeeli is responsible for the PRS IN VIVO Asia business. She has more than 20 years’ experience on the client side and the agency side. Prior to PRS IN VIVO, she worked at The Boston Consulting Group and in the Telecommunications industry. Yeeli obtained her MBA from The Wharton School of Business, and holds a Masters in Electrical Engineering from Cornell University. In addition to advising clients, she is a course facilitator for ‘Digital Marketing: Customer Engagement, Social Media, Planning and Analytics’ at the Columbia Business School.